BAE 2026 in Montichiari (BS), two intense days and quite a few top-level motorcycle industry operators.
The memory of the Bike Adventure Experience in Montichiari (BS), which ended last month (19 and 20 September), certainly won’t fade quickly.
The numbers are best-in-class with over 130 exhibitors of well-known brands among bikes, accessories, dealerships, tour operators and new business proposals.
And this year, at the second edition, here we are for the very first time in front of the general public.
Warm days in a September with perfect weather.
BAE presents itself as an exhibition with large spaces, motor shows, test rides.
All clearly focused on direct, customer hands-on expertise.
In this setting the We Ride Alps group built its display, focusing its energy on Cardio Tour to explore its appeal to motorcyclist customers.
Interest came, and how.
Tourism, racing, moto clubs, biker groups, simple motorcycle travelers, enthusiasts and a Rally Raid rider of great competitive and human depth, Alessandro Botturi with whom we started a small collaboration.
From this BAE we take home feedback full of curiosity about the project, hands-on trials and many connections.
Everyone, bringing their own experience, tried to understand how the tool of cardio monitoring on a motorcycle can bring practical benefits.
To prove it were, on Saturday, the guys who tackled the off-road route organized by BAE, and on Sunday the people who, with their bikes, rode a great tour in the Brescia valleys organized by the brand-new We-Ride platform that handles local tours all over Italy.
Excellent tracks with demanding sections and all riders mapped live throughout the whole route.
What did we see?
That off-road takes a lot of energy; technique helps but it’s not enough.
That on asphalt in demanding sections metabolism speeds up—and how!
Consequence: attention can suddenly drop.
So, if you feel a vibration on your forearm from the Cardio Tour wristband, it’s time to roll off the throttle, take a break and drink water.
Want to test it and understand? We’re waiting for you at one of our courses dedicated to Cardio Tour that you can find here on our website
(2027 dates already online)
See you at the first briefing!
